WASHINGTON, June 3, 2015 – Phi Beta Sigma Fraternity, Inc., an international social-service and professional organization exemplifying brotherhood, scholarship and service, selected licensing market leader Affinity Consultants (GreekLicensing.com) to advance the depth and scope of its licensing program.
"The proprietary licensing technology that Affinity brings to the table will be a game-changer for our vendors and our members," said Jonathan A. Mason, Sr., international president of Phi Beta Sigma. Scott Abdul-Salaam, manager of The Sigma Exchange, added, "This partnership is deeply rooted in our shared commitment to protecting the values important to our organization and the greater Greek-letter community at large. Affinity's vision for continued investment in our vendor relationships and licensing strategy is both progressive and powerful."
Dan Shaver, president and founder of Affinity Consultants, added, "Our interest in working with Phi Beta Sigma was driven by the noble and impactful contributions they've made to our global community. Our entire team is honored to partner with Phi Beta Sigma to reinforce the Fraternity’s brand through streamlined online licensing processes and to deliver unmatched benefits for their licensed vendors."
Phi Beta Sigma and Affinity Consultants will formally invite all past and current vendors to apply for a license in the coming weeks.
Phi Beta Sigma Fraternity, Inc. was established in 1914 at Howard University, and is an international organization with more than 650 chapters and 150,000 members. To learn more, visit www.phibetasigma1914.org.
Affinity Consultants, Inc. represents the brand interests and manages the licensing programs of more than 100 membership-based clients, including fraternities, sororities, honorary societies, professional fraternal organizations and trade associations. To learn more, visit www.GreekLicensing.com.
# # #
MEDIA CONTACTS:
Scott Abdul-Salaam, Phi Beta Sigma
sigmaexchange@phibetasigma1914.org
Karina Shaver, Affinity Consultants
karina@affinity-consultants.com