Affinity Marketing Consultants, Inc. administers the use of trademarks for North America's leading fraternities and sororities.

AMC has been serving the licensing and marketing needs of Greek organizations for over ten years. Founded to help organizations protect the integrity and ownership of their trademarks, AMC has grown to represent some of the largest and most famous Greek organizations. AMC's clients represent a collective market of more than 330,000 students and over 5 million households throughout North America. College-educated, mostly professional and affluent, this powerful market has an intense loyalty to the emblems of their respective fraternity or sorority.

AMC proudly boasts licensing relationships with many of the industries most well-respected and innovative manufacturers. We continue to support the growth of the Greek market by maintaining only the highest of quality control standards.



Our goal is to provide Greek members with a diversity of high quality products at reasonable prices. We work closely with licensed vendors to choose appropriate product designs that utilize the official colors and logos of each participating Greek organization and to provide exceptional service to their customers. The Greek organizations that AMC represent firmly oppose any product or design that attempts to glorify alcohol, hazing, sexism, racism, or any other image that conflicts with each Greek organization's mission.